Overall, the men's clothing category, which has a bright market prospect and continues to be popular on Amazon, will have a new fashion trend in 2021! This year, menswear sales are expected to reach $557.774 billion, of which retail e-commerce accounts for 25%, or about $139.4 billion.
Not much to say, European, American and Japanese consumers - men's clothing consumer portraits, fashion trends and hot shopping lists are ready, and the fashion secrets to follow the trend are here!
Men's clothing category consumer portrait
Men tend to buy products that meet an immediate need and stop researching once they find an item that meets all requirements, usually within 10 minutes of shopping.
Price is the most important factor men consider when shopping, followed by quality, then availability and brand. When asked about brand names, more than two-thirds of male respondents believed that brand names were more than 16% more expensive than private labels.
Men's impulse purchases are less than women's, but 57% of men's last online purchase was for a discount; 40% of male consumers made more than half of their online purchases through smartphones.
Men's fashion trends in 2021
Popular elements
What are the new popular elements of the men's clothing category that will be popular on Amazon in 2021? Xiaobian here to do a wave of in-depth analysis ~
Bright colors: Primary colors have become saturated in the menswear market, cobalt blue, yellow-green, and bright red have become popular colors for menswear in spring and summer
Full print: artistic prints, including 3D geometric prints, face portraits or figures as patterns, surreal patterns, baroque patterns, natural floral patterns or checkered patterns
Light-colored plaid: It is often matched with soft colors, and the light-colored plaid pattern is especially prominent in the classic prints of spring and summer
Men's Tops and Bottoms
Knitted polo shirt
Highlights: Knits, warm neutrals, loose woven textures
Pair with: baggy cropped pants or jeans
Howling shirt
Highlights: Vintage silhouettes in a variety of prints including bold stripes, tropical patterns, and abstract graphics
Pair with: baggy cropped pants or jeans
Washed denim
Highlights: Button-down shirts, lightweight jackets, straight-leg jeans from the '90s
Matching: Monochromatic denim with neutral basics, casual and relaxed
Popular Sports Apparel and Accessories
As the sports craze heats up again, sportswear and accessories will become the “sweet spot” in the menswear category in 2021:
Sportswear
Highlights: Comfort when you sweat; mostly heavy cotton knits or faux plush fabrics
Pair with: A zip-up jacket or sweatshirt as a matching top
Jogging pants
Highlights: pockets and new camouflage print
Wear with: Simple long-sleeve tee and plush jacket
Backpack
Highlights: Mesh nylon padding, practical pockets and delicate buttons on the pack
Wear with: Indigo jeans, ribbed sweater or wool coat
With the awakening of men's fashion awareness, overseas male consumers with clear needs and decisive orders have gradually formed a fashion spending power that sellers cannot ignore. In the second half of the year, when shopping opportunities are gathered, it is also a critical moment for all kinds of men's clothing to show their style. Sellers must combine their own positioning, select products accurately, start quickly, and welcome the big sale!
Not much to say, European, American and Japanese consumers - men's clothing consumer portraits, fashion trends and hot shopping lists are ready, and the fashion secrets to follow the trend are here!
Men's clothing category consumer portrait
Men tend to buy products that meet an immediate need and stop researching once they find an item that meets all requirements, usually within 10 minutes of shopping.
Price is the most important factor men consider when shopping, followed by quality, then availability and brand. When asked about brand names, more than two-thirds of male respondents believed that brand names were more than 16% more expensive than private labels.
Men's impulse purchases are less than women's, but 57% of men's last online purchase was for a discount; 40% of male consumers made more than half of their online purchases through smartphones.
Men's fashion trends in 2021
Popular elements
What are the new popular elements of the men's clothing category that will be popular on Amazon in 2021? Xiaobian here to do a wave of in-depth analysis ~
Bright colors: Primary colors have become saturated in the menswear market, cobalt blue, yellow-green, and bright red have become popular colors for menswear in spring and summer
Full print: artistic prints, including 3D geometric prints, face portraits or figures as patterns, surreal patterns, baroque patterns, natural floral patterns or checkered patterns
Light-colored plaid: It is often matched with soft colors, and the light-colored plaid pattern is especially prominent in the classic prints of spring and summer
Men's Tops and Bottoms
Knitted polo shirt
Highlights: Knits, warm neutrals, loose woven textures
Pair with: baggy cropped pants or jeans
Howling shirt
Highlights: Vintage silhouettes in a variety of prints including bold stripes, tropical patterns, and abstract graphics
Pair with: baggy cropped pants or jeans
Washed denim
Highlights: Button-down shirts, lightweight jackets, straight-leg jeans from the '90s
Matching: Monochromatic denim with neutral basics, casual and relaxed
Popular Sports Apparel and Accessories
As the sports craze heats up again, sportswear and accessories will become the “sweet spot” in the menswear category in 2021:
Sportswear
Highlights: Comfort when you sweat; mostly heavy cotton knits or faux plush fabrics
Pair with: A zip-up jacket or sweatshirt as a matching top
Jogging pants
Highlights: pockets and new camouflage print
Wear with: Simple long-sleeve tee and plush jacket
Backpack
Highlights: Mesh nylon padding, practical pockets and delicate buttons on the pack
Wear with: Indigo jeans, ribbed sweater or wool coat
With the awakening of men's fashion awareness, overseas male consumers with clear needs and decisive orders have gradually formed a fashion spending power that sellers cannot ignore. In the second half of the year, when shopping opportunities are gathered, it is also a critical moment for all kinds of men's clothing to show their style. Sellers must combine their own positioning, select products accurately, start quickly, and welcome the big sale!
